No fear of migrating from DTM to Launch!

Adobe DTM and Adobe Launch Both tag management tools, Adobe DTM and Adobe Launch, enable an easy way of inserting JavaScript code on a website to manage analytics integrations. The main downside of…


First vs. third party cookies

Digital Analytics: First-  vs. Third-Party Cookies Tracking is based on cookies, which can be first- or third-party cookies - depending on which tracking provider and setup you choose. In contrast…


Adobe DTM’s End of Life

At the end of 2017, Adobe started giving access to Adobe Launch, the new tag management tool, which will replace Adobe DTM in the future. The reason is simple: While Adobe DTM (previously acquired…


Unprocessed data is useless

When data is useless Since a couple of years, there is a big talk going on about "data - the new oil". In addition to that, new technologies are the reason that data storage is becoming cheaper over…